Why Advertising Won't Save Online Dating Sites - Articles about Dating
Published on: March 21, 2011
Source: AdAge
Tags: advertising match.com okcupid
IAC's Match.com bought OKCupid last month for $50 million in a deal that put a nail in the coffin of the aging online dating industry.
Match, recall, is the industry heavyweight: It's been online longer than I have -- since 1995; it's the biggest online dating site (along with AdultFriendFinder); and it makes a lot of money. Revenue dipped in 2009 but just hit the $400 million mark in 2010.
