Make it simpler!
If the price was significantly cheaper I think this site would actually work. I think the same applies to other sites as well like match.com. People don't want to pay $30+ If it were 4.99 I think the websites would work. Probably make more money too considering they would generate more users. Even if they broke even at least they would be one of the few sites to have a happy user community. How About We almost has it down considering the user friendliness I feel when I go on, try a 3 day free trial or something Howaboutwe.com!
Pros
User friendly, and fun!
Cons
Discouraging cost
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