OkCupid Will Let Users Pay To Promote Themselves

Just about 24 hours ago, OkCupid quietly launched a feature it plans to formalize — and publicize widely — in the next few weeks: an optional $2 fee that lets users who pay it “promote” themselves across the site.

OkCupid has otherwise largely been as democratic as it is possible for a dating site to be — it’s free to use (though users can become “A-list” members, able to view the people who’ve rated their profiles and view the site without ads, for a fee), and anyone can join. Users are currently matched using OkCupid’s algorithm, which draws from personality type, interests, demographics, and the site’s extensive Q&A.

Published on July 22, 2013